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Picture Information
URL: http://riceornot.ricecop.com/?auto=40487
Submitted by: DiRF
Comments: 6  (Read/Post)     Favorites: 0  (View)
Submitted on: 05-21-2005
View Stats Category: Photoshop/Art
Description:
Dr. Fred's Edsel!


   Comments

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#1
5-22-2005 @ 12:38:27 AM
Posted By : thirtyseven Reply | Edit | Del
I don't know why, but this picture looks like DiRF to me.

#2
5-22-2005 @ 02:47:24 PM
Posted By : Sensekhmet Reply | Edit | Del
Why was this car such a market failure? Any specific reason?

#3
5-22-2005 @ 04:13:44 PM
Posted By : DiRF  Reply | Edit | Del
#2, Well, first off, it was a face most people did not particularly care for...

...it was actually a damn fine car. They had used focus groups and surveys to guide development...it had a lot of things that people wanted in a car, but they forgot to ask one question: How much would you want to pay for a car? It was rather expensive for its day, and it was launched in 1958, which was a recession year and a bad year for all carmakers. Established brands survived unscathed, of course, but new car lines weren't what the public was looking for at the time.


#4
5-22-2005 @ 04:28:17 PM
Posted By : karrakka Reply | Edit | Del
As far as I know, these cars had automatic transmission shifter buttons mounted on the steering wheel hub.

#5
5-22-2005 @ 04:29:40 PM
Posted By : DiRF  Reply | Edit | Del
#4, Yep. Pushbutton automatic transmission. My father's '57 DeSoto had Pushbutton automatic with the buttons on a panel just to the left of the steering wheel. Very quirky idea.

#6
5-22-2005 @ 04:58:06 PM
Posted By : karrakka Reply | Edit | Del
Still, quite original. These days layouts are pretty standard, which is a good thing seeing we change cars more often than in the '50s.

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