Bloat cars bigger, BIGGER, BIGGER until you alienate the original niche it was in, so you introduce even smaller vehicles underneath... I absolutely hate that cycle.
Just for shits and giggles, I compared the first-gen Honda Accord with a brand new Honda Fit.
Length: Accord by 2½ inches.
Width: Fit by 3 inches.
Wheelbase: Fit by 6 inches.
Engine displacement: Accord by 100cc.
Power: Fit by 50hp.
Torque: Fit by 20ft/lb.
It's shocking how close they are (other than power, and the move towards wheels-to-the-corners)