This is why I'm against 'proper' names for cars and prefer the alphanumerics. Right out of the factory - the Caliber name promised so much and fit nicely within Dodge's branding back then. Call it positive baggage. When you think of the word 'caliber' you immediately think of firearms. With the end of the SRT4 - the Caliber SRT would easily market itself as a high horsepower handgun of highway hell hierarchy hewn from the hands of Hitler himself.
Now the Caliber name is a statement of regret and anonymity. |
