Yeah, my Mazda2 had a sticker price of $22,000 at the dealership... the "real" price was closer to $16,000. I don't know why they think they can get away with that bullshit.
I remember seeing new Chevy Aveos eight years ago at a local dealer with a $5000 dealer markup on a $10k car. It was a whole row of those spring specials painted that aqua-ish robin's egg blue color.