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URL: http://riceornot.ricecop.com/?auto=60282	Submitted by: Adambomb
Comments: 10 (Read/Post) Favorites: 0 (View)	Submitted on: 02-03-2007
View Stats	Category: Vehicle Misc

Description: Imperial ad from 1990.

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#1	2-03-2007 @ 03:16:32 PM
Posted By : Altima35se2003	Reply \| Edit \| Del
no luxury....right there in ad


#2	2-03-2007 @ 04:12:09 PM
Posted By : Subourbon187	Reply \| Edit \| Del
I'd rather have the Porsche/Acura/Rolls/Jag combo on the top, but painted one color and minus the hunk of Landau top


#3	2-03-2007 @ 04:14:52 PM
Posted By : Altima35se2003	Reply \| Edit \| Del
#2, I think the porhorolguar I welded together in my basement would be more of a quality car


#4	2-03-2007 @ 10:00:44 PM
Posted By : Adambomb	Reply \| Edit \| Del
#2, Ah.....I figured the second part was Acura, but thought it seemed kinda outta place with the other 3. But then again, so does the Chrysler :P e: Doh, the names are above [Edited by Adambomb on 2-03-2007 @ 10:03:56 PM]


#5	2-03-2007 @ 10:05:13 PM
Posted By : wannabemustangjockey	Reply \| Edit \| Del
I certainly wouldn't compare an Imperial and a 928, or an Acura to a Rolls for that matter. I'd say the only two that really are similar are the Imperial and the Jag.


#6	11-18-2007 @ 10:02:35 PM
Posted By : Skid	Reply \| Edit \| Del
I like Chryslers of this era, so I would most definitely sport it.


#7	9-29-2010 @ 03:19:55 AM
Posted By : ricerocketboy	Reply \| Edit \| Del
I want a complete 928.


#8	9-29-2010 @ 08:15:36 AM
Posted By : DiRF	Reply \| Edit \| Del
Wow, my car has four round wheels, like the Bugatti Veyron, twin forward-illuminating lamps in the front fascia, like a Ferrari 250 Testa Rossa, and a space in the back with which I can carry goods, like a Rolls-Royce Phantom.


#9	9-29-2010 @ 12:55:55 PM
Posted By : ricerocketboy	Reply \| Edit \| Del
#8, I think what they're saying is that the Imperial costs considerably less than those "luxury cars", yet has standard features that are at cost on all those cars.


#10	9-29-2010 @ 07:01:03 PM
Posted By : wannabemustangjockey	Reply \| Edit \| Del
#9, Someone on Jalopnik summed it up well. The ad man is tasked with advertising a car that is pretty mediocre. How do you make the car appeal to buyers? Play to its strengths. It isn't nearly as fast as a Porsche 928, but you say it has ABS like a Porsche 928. It probably isn't as reliable as an Acura Legend but it has an airbag like the Acura. It isn't nearly as luxurious as a Rolls-Royce but it has self-leveling suspension like the Rolls. And so on. It wins in one category against many comers, and people are expected to think that it's a fair compromise for the price. So I can say my 1985 Pontiac 6000 STE has ABS like a 928, self-leveling suspension like a Lincoln Mark VII, sport-tuned suspension like a BMW 325i, digital instrumentation like an Aston Martin Lagonda, and a powertrain like a ... Chevy Citation X-11 :/

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